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Marketing through social media requires content which is interactive and entertaining, presented at a professional level. You want your customers to find a webpage that is informative, accurate and easy to navigate. Maintaining a high standard will not only help to hold the attention of the audience, but it will make them more likely to follow your links again.
A great way to do your market research is to use social media as a tool in getting feedback on new and existing products. Many of your followers and fans will enjoy giving their opinion on these topics and having their voice heard. Doing so can give you a clearer idea about the wants, needs and motivations of your target audience. The best part, of course, is that this method is free.
Studies have shown that people read more posts during business hours than at any other time during the week. There are available tools which will update your sites at the times where they can receive more views and you will be able to write them at any time.
Think of an username for Twitter that is related to your business and yet easy to remember. Stay away from handles that use a long jumble of numbers to make themselves unique. Such strings are difficult for users to commit to memory, making them less likely to make the effort to track the feed down.
Proofread any content you’re going to post onto your Facebook profile or tweet on Twitter. This content represents the face of your business, so it must be professionally stated. Use abbreviations with care on Twitter. Some are alright to use. Your content should be attractive, concise and relevant.
It is very important to brand yourself in social media. Use your company logo as your avatar or background for your profile pages. You should also utilize the same colors on all of your social media webpages. Customers and followers will identify with you in this way, and will trust the various sites if they can see the connection easily. Branding should be an important strategy.