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Eric Ries (1979) is a Silicon Valley entrepreneur and author recognized for pioneering the Lean Startup movement, a new-business strategy which directs startup companies to allocate their resources as efficiently as possible. He is also a well-known blogger within the technology entrepreneur community.
The word “lean” is used as an analogy for lean manufacturing, which is a manufacturing thinking system that was originated in Japan and has to do with identifying and eliminating waste. This implies looking at your company with the eyes of your clients in order to better understand what matters to them and what doesn’t. This process works really well in manufacturing.
With the lean startup you can use a lot of techniques—decrease production of unnecessary products, quick repetition, reducing deviations in the production line—, but you also have to adjust what it means to create value, because in lean manufacturing value is defined as delivering a high quality product to the client; the rest is just waste. In a new venture every once in a while we still aren’t sure who the client is, nor what they will want from our products. Learning is our only unit of progress. We must rapidly learn if we are on the right track to constructing a sustainable business.
Are you interested in knowing more about sustainable business and business strategies?
Get involved in Work Style Talking 2012 – October 10-11 Istanbul.
They are among the topics we will discuss.